With the rise of short videos and livestreaming, more people are starting their own businesses on Douyin by opening stores directly on the platform. Compared to traditional e-commerce, Douyin stores are easier to set up, require fewer steps, and can attract large numbers of customers thanks to video content and personalized recommendations—making it an appealing option for entrepreneurs and brands alike.

However, in practice, many encounter issues such as account bans, system-detected store associations, and irregular store data, which can hinder operations. So, how can a newcomer build a stable, long-term Douyin store? This guide will walk you through each step.

1. What Is a Douyin Store and Why Should You Care?

A Douyin store is a key part of ByteDance’s e-commerce platform, allowing merchants to sell physical goods and services directly within the Douyin app.

Key advantages over traditional e-commerce include:

• Product promotion through short videos and livestreams increases user trust and conversion rates;

• Collaboration with influencers can quickly drive sales and reviews;

• Algorithm-driven personalized recommendations reduce reliance on search traffic;

• Simpler setup process with lower initial investment requirements.

Ideal for:

• Individual entrepreneurs and small studios

• Factory-based sellers and white-label brands

• Content creators and media teams

• Experienced e-commerce operators

2. How to Register a Douyin Store?

The registration process has 3 main stages:

1. Prepare Required Documents

• Valid business license (individual or company)

• ID card of the legal person or owner (front and back)

• Brand authorization or trademark certificate (if selling branded goods)

• Settlement account info (bank account, Alipay, etc.)

  

2. Registration & Submission

• Visit https://fxg.jinritemai.com

• Register a ByteDance account and submit store details and documents

• Wait for review (1–3 business days)

3. Complete Basic Store Setup

• Upload store logo, set shipping policies, and return rules

• Configure product categories and pay the required deposit

• Activate the affiliate program (to collaborate with influencers)

• Upload initial products and test purchases

Tip: Avoid frequent operations in the early stage. Proceed cautiously and learn the backend system to prevent account risks.

3. Common Issues and Risks in Operating a Douyin Store

As multi-account operations and automation increase, Douyin's risk control system becomes more sensitive. Common risks include:

1. Multi-Account Association

Douyin uses several technical signals to detect related accounts:

• Shared or frequently changing IP addresses

• Duplicate browser fingerprint parameters (User-Agent, Canvas, WebGL)

• Similar login behavior on the same device/network

Once flagged as related, accounts may be throttled, blocked from withdrawal, or permanently banned.

2. Violations and Penalties

Examples include:

• Frequent changes to titles or product images

• Fake shipping or refund manipulation

• Selling prohibited or unauthorized items

Tip: Regularly check the violation center and learn the latest rules.

3. Traffic and Weight Fluctuations

• New accounts have low exposure and no fan base

• Low service scores lead to reduced organic reach

• Poor ad conversion raises promotion costs

4. How to Avoid Account Bans and Association?

To ensure stable operations, you must isolate the environments in which accounts operate.

1. Use Anti-Detection Browsers for Isolation

Tools like MostLogin simulate separate virtual browser environments for each account:

• Unique configurations: OS, language, screen resolution

• Isolated storage: Separate cookies and localStorage

• Customizable fingerprint spoofing (Canvas/WebGL/WebRTC)

• Paired with proxy IPs to prevent cross-login detection

Recommendation: One browser profile per account. Never switch accounts in the same environment.

2. Configure High-Quality Proxy IPs

• Avoid shared/free VPNs. Use static residential proxies instead

• One fixed IP per account to avoid overlaps

• Keep IP usage consistent to avoid suspicious behavior

3. Normalize Operating Behavior

• Stagger login times, devices, and IPs

• Don’t reuse phone numbers or emails for multiple stores

• Avoid mass actions like bulk editing or listing

• Monitor account health: service score, violations, activity

4. Backup Info and Team Coordination

• Use tools like Airtable, Notion, or Excel to track account environments

• Create SOPs for team members to prevent cross-contamination

Conclusion

Douyin stores are still in a golden window of opportunity for e-commerce. To succeed long-term, you need not only good products and content, but also strong risk management and operational tools.

From registration to daily operation, every step matters. With a solid foundation and the right tools, your store can thrive—even in a highly competitive market.