2025 Vietnam Internet Gold Rush Guide: Opportunities in Four Tracks and the Life-or-Death Line of Account Security
"Thought clearing browser cache would let me run multiple stores, but all 5 Shopee stores got banned overnight, with 140,000 RMB worth of payment frozen inside." In his cross-border warehouse in Bình Tân District, Ho Chi Minh City, Trần Hải Tuấn ran his finger over the store ban notification on his computer, with piles of pending parcels behind him. This scene is becoming increasingly common in Vietnam's internet circle in 2025 — as the country's GDP grows at 7.85% leading the world and its digital economy surpasses 45 billion USD in scale, account association and ban have become an inescapable "death trap" for entrepreneurs.
Cold Reality Amidst a Hot Economy: The Ice and Fire of Vietnam's Entrepreneurship
The heat of Vietnam's economy is almost tangible. The latest report from Hanoi University's Digital Economy Laboratory shows that in the first half of 2025, the financing amount of local AI startups surged 8 times year-on-year, TikTok Vietnam's live broadcast GMV grew by over 320%, and cross-border e-commerce export volume is just one step away from the annual target of 11 billion USD. But behind this prosperity lies a sudden tightening of platform supervision: the store ban rate in Shopee Vietnam increased by 42% year-on-year in the second quarter, and the number of frozen TikTok accounts rose by 29% month-on-month.
"Vietnam's market is like boiling water — full of opportunities but easy to get burned." Nguyễn Minh Triết, an investor who has deeply engaged in the local market for 5 years, sat in Saigon Venture Capital Café and pointed to the startup incubator outside the window. "Last month, an AI agriculture team came for financing. Upon inquiry, I found their core developer accounts were all banned without data backup, pushing them back from the angel round to square one." This contradiction between "high-speed growth and high risk" is the true portrayal of Vietnam's internet entrepreneurship today.
In-depth Opportunities in Four Tracks: What Traps Lurk in the Opportunities?
1. AI Entrepreneurship: Hidden Account Reefs Under Technological Dividends
Vietnam's AI industry is ushering in a "local breakthrough" moment. In June this year, OpenAI under CMC Group released 25 core patents for computer vision, and its developed quality inspection model has been connected to 200 manufacturing enterprises; Farmio, a startup focusing on agricultural technology, optimized the supply chain through AI, reducing fresh product loss rate from 30% to 12%, and recently completed a 500,000 USD seed round financing.
But account security is the prerequisite for technology implementation. "We almost died from account association," recalled Lê Phương Thảo, CTO of Farmio. Earlier in March, the team used the same server to manage 3 developer accounts in an attempt to accelerate model training. As a result, the platform detected overlapping device fingerprints and froze all accounts. "The farm image data we trained for 3 months was almost lost. Later, we used MostLogin to create independent environments for each account, which finally stabilized the situation."
Industry data shows that 43% of Vietnam's AI startups have encountered account issues, among which 27% experienced project delays due to data loss. "AI entrepreneurship is a race against technological iteration speed, but if accounts are banned, even the best technology can't move forward," added Nguyễn Minh Triết.
2. Cross-border E-commerce: Survival Threshold in the Compliance Era
The biggest variable for Vietnam's cross-border e-commerce in 2025 is the cancellation of the tax exemption policy for goods below 1 million VND. This adjustment triggered an industry "shakeout" — 40,000 non-compliant small stores were forced to close, but it also made room for compliant players: sellers with local warehouses saw their logistics efficiency improve by 40% and average repurchase rate increase by 25%.
Trần Hải Tuấn's experience is a typical example of compliance transformation. After the tax reform, he quickly registered a local company and built an overseas warehouse in Ho Chi Minh City, thinking he could rest easy, only to stumble on the detail of "device fingerprint." "I used to switch accounts with a regular browser, thinking clearing cache would solve everything. I didn't understand until I saw 'multiple device parameter overlap' in the ban notification." Now he uses MostLogin to manage 5 stores, each with an independent virtual device environment. "Recent monthly revenue has rebounded to 80,000 USD, 15% higher than before the ban."
GreenBox, which focuses on eco-friendly home products, has taken a differentiated path in the niche track. Founded in 2024, GreenBox operates biodegradable products on both Shopee and Lazada platforms, with revenue exceeding 2 million USD in the first half of 2025. Founder Nguyễn Thị Mỹ Linh admitted that 3 accounts were once warned by Lazada due to IP overlap in the early stage. "Now we use MostLogin to match different 'virtual device profiles' for each category account — high-end laptop environment for kitchenware accounts and ordinary PC environment for storage product accounts. The account violation rate has dropped from 28% to 0, and bamboo tableware has ranked among Shopee Vietnam's Top 3 eco-friendly products for 6 consecutive months."
It's worth noting that platforms like Shopee and Lazada have entered the "parameter-level" supervision phase — they not only identify IPs but also capture over 200 fingerprint information items such as graphics card models and system font rendering methods. "Compliance is not an optional question, and account security is the bottom line," said Trần Hải Tuấn while flipping through the transaction records in the background.
3. MCN Account Matrix: Bubble Burst After Traffic Carnival
The traffic dividend in Vietnam's TikTok market continues. The platform offers a maximum of 30% traffic revenue share subsidy for new guilds, and the interaction rate of dance and drama content is 18% higher than the global average. However, the risk of multi-account operation has soared accordingly, as exemplified by Street Bites VN, a player in regional content matrix.
Founded in 2024, Street Bites VN conducts street food exploration through 15 city branch accounts, with total followers exceeding 2 million in August 2025. Founder Hoàng Minh Kiệt revealed that 5 accounts were once restricted by TikTok for "homogenized marketing" for a week because the accounts in Ho Chi Minh City and Hanoi shared WiFi in the early stage. "Now each branch uses MostLogin with local IP, and even post times and comment scripts are set differently. The content originality score has risen from 72 to 91, and we recently signed a million-dollar endorsement with a chain restaurant, becoming the first food MCN to achieve 'one endorsement per city'."
Data shows that MCN teams using fingerprint browsers see an average 30% increase in account growth rate and can get up to 100% premium on advertising quotes. "Account matrix is the core of traffic fission, but it must be based on safe isolation," said Hoàng Minh Kiệt, pointing to 3 newly added provincial branch accounts in the background.
4. Cryptocurrency Airdrops: Invisible Thresholds for Zero-Cost Opportunities
Vietnam's young population has one of the highest acceptance rates for cryptocurrency in Southeast Asia. In the second quarter of 2025, a Layer 2 project launched an airdrop campaign in Vietnam, with about 50,000 users participating, 30% of whom received tokens worth 100-500 USD. However, the account association detection behind airdrops is equally strict, with IP addresses, device information, and wallet associations forming a "triple verification."
"I used 3 accounts to participate in the airdrop, but all were judged as cheating," said Võ Văn Tuấn, a cryptocurrency enthusiast, whose experience is representative. "Later I learned that the platform compares details like device CPU temperature and hard disk serial number." Now he configures an independent MostLogin environment for each airdrop account. "I earned 1,500 USD from airdrops last month, which is more stable than my previous part-time job."
The Essence of Account Security: The "Secret War" of Browser Fingerprints
"Most entrepreneurs underestimate the power of browser fingerprints," said cybersecurity expert Trần Minh Đức at a lecture at Hanoi University of Science and Technology, showing a set of data: the accuracy rate of platforms identifying associated accounts through fingerprint recognition has reached 99.2%, far exceeding the 78% of IP recognition. This "digital ID" composed of hardware configurations, system parameters, browser features, etc., can be accurately matched even if account passwords are changed or caches are cleared.
The chain reaction of account bans is often devastating: frozen payments leading to capital chain broke, zeroed-out fan assets increasing reconstruction costs, and repeated bans may trigger permanent platform blacklists. "Many teams don't lose because of their business model, but because they don't pay attention to account security," Nguyễn Minh Triết has seen too many such cases.
In the anti-association tool market, MostLogin's combination of "free + powerful functions" has become a new choice for Vietnamese entrepreneurs. Compared with paid tools like Adspower (basic version 15 USD/month) and HideMyAcc (0.5 USD/environment/month), MostLogin not only supports customization of over 200 fingerprint parameters but also allows unlimited creation of configuration files. "For startups, reducing tool costs to zero means having an extra fund to survive," Lê Phương Thảo's comment is straightforward.
Action Guide: Stand Firm in the Opportunity Window
Vietnam's internet in 2025 is seeing its opportunity window narrowing. With the 130 billion USD increment in the AI industry and the 27% annual growth rate of cross-border e-commerce, entrepreneurs need not only to choose the right track but also to hold the security bottom line.
Tool-first is the most practical strategy at present. Data shows that teams using professional fingerprint browsers have an 82% higher account survival rate than ordinary users. MostLogin's zero-cost advantage is particularly crucial. "Saving tool money to invest in product selection or technological R&D is a matter of life and death for small teams," Trần Hải Tuấn's words echo the voices of many entrepreneurs.
Vertical deep cultivation is more effective than blind expansion. AI startups can focus on local needs in agriculture and manufacturing; cross-border e-commerce can prioritize high-repurchase categories like home goods and cosmetics; MCNs can deepen into underserved niche tracks. Just like the success of CMC OpenAI, localization is the real moat of Vietnam's internet.
"Opportunities wait for no one, but they also don't go to the unprepared." Lê Phương Thảo's team is debugging the new generation of farm quality inspection models, with a note on her desk: "Security first, growth second." In this volatile market, using the right tools and stepping to the right rhythm is the key to truly seizing Vietnam's internet golden age.
Now visit the MostLogin official website to get a permanent free account protection solution. While you're still hesitating about how to start, others have already succesful in Vietnam's 2025 market with the right approach.